Altra Blue Hour

November 7–14, 2026 · Community runs November 14

The Blue Hour runner shows up in the dark, in the cold, for themselves. Meditative. Intentional. A little defiant. Are you a before-the-world-wakes runner or an after-the-world-stops runner? Choose Dawn or Dusk and stay out there.

Choose your city

Experience the Event

Saturday, November 14, 2026 · Vancouver at 6:30 AM PT · Toronto at 5:00 PM EST

Choose your city

Dawn / Vancouver

Altra Blue Hour: Vancouver Dawn Trail Run

November 14, 2026 · 6:30 AM PT · 5–7 km
Stanley Park Trail - Prospect Point (opens in Google Maps) · 40 participants

The city is still sleeping. The trails are calling.

Join Altra and RunAsYouAre for an early-morning Blue Hour experience in Vancouver. We're heading out before sunrise for a guided 5–7 km trail run, celebrating the runners who find their best moments before the rest of the world wakes up.

Experience the trails in the Altra Experience Wild 3+ GTX, connect with Vancouver's running community and embrace the quiet beauty of an early-morning adventure.

Headlamps will be provided, and we'll wrap things up with food, warm drinks and good company.

Come ready to explore, connect and stay out there.

Your ticket includes: Guided 5–7 km trail run, headlamps, food, warm drinks, and support for YWCA BC. Tickets are non-refundable.

The Blue Hour Challenge

Select Vancouver or Toronto. Log any run that begins before 8:00 AM or after 5:30 PM. Ranking is Dawn against Dusk.

New to — Get Started With These Steps:

1Log InUse your RunAsYouAre account.

2Connect StravaSo Blue Hour runs can sync.

3Choose Your CityVancouver at Dawn or Toronto at Dusk.

4Complete MissionsSix ways to stay out there.

Loading…

Six Ways to Enter the Blue Hour

Run at dawn or dusk, explore the trail or road, and join your city’s community run. Complete missions to earn rewards.

Your progress: November 7 – 14, 2026

0/6 Missions Completed

6 missions to go · 0% complete

Live

Mission 01

Enter the Blue Hour

Join + Sync Strava

Welcome to Blue Hour. Log in, connect Strava, choose your city, and tap Join the challenge on the campaign page.

RewardAltra x RunAsYouAre Headlamp Raffle

Coming soon

Mission 02

Before the City Wakes

Complete a sunrise run

Get out before the day starts. Vancouver-focused, and open to everyone.

RewardRunAsYouAre Membership Raffle

Coming soon

Mission 03

After the City Slows

Complete a sunset run

Wait for the light to change. Toronto-focused, and open to everyone.

RewardRunAsYouAre Membership Raffle

Upcoming

Mission 04

Find the Trail

Log a trail run

Leave the pavement behind. Tied to an Altra trail shoe.

Reward$50 Off Altra Trail Shoes

Upcoming

Mission 05

Own the Road

Run 5K on pavement

Find your rhythm and put some miles into the road shoe.

Reward$50 Off Altra Road Shoes

Upcoming

Mission 06

Chase the Light

Blue Hour community run

Join the official Altra x RunToPlay Blue Hour run in your city.

RewardAltra Shoe Raffle

Frequently Asked Questions

GENERAL QUESTIONS

Altra Blue Hour celebrates the runners who show up before the world wakes up or after the day slows down. Choose your side — Dawn or Dusk — and take part in a week of running missions, community challenges and rewards powered by Altra, RunAsYouAre and RunToPlay.

The RunToPlay challenge runs from November 7–14, 2026.

Connect your Strava account.

Choose your city: Vancouver (Dawn) or Toronto (Dusk).

Join the Blue Hour Challenge.

Complete missions, log your runs and earn rewards!

Not at all! Anyone can participate from anywhere. The sunrise missions are Vancouver-focused, while the sunset missions are Toronto-focused.

Dawn runs must begin before 8:00 AM, while Dusk runs must begin after 5:30 PM. Make sure your Strava account is connected so your activities can sync with RunToPlay.

No. You can participate in the online challenge from anywhere. The in-person community runs are an additional opportunity to experience Blue Hour together.

Complete missions throughout the challenge to unlock opportunities to win:

Altra x RunAsYouAre headlamp

RunAsYouAre membership

$50 Altra footwear rewards

Altra footwear raffle

Check individual missions for specific reward details and eligibility.

The in-person community runs require a $10 CAD ticket. See your city's event registration page for details.

VANCOUVER — DAWN

Vancouver is all about Dawn. Join Altra and RunAsYouAre for an early-morning trail experience celebrating the runners who get out before the rest of the city wakes up.

Saturday, November 14, 2026. The run starts at 6:30 AM.

A guided 5–7 km trail run featuring the Altra Experience Wild 3+ GTX.

The event is designed as a community trail experience. You should be comfortable running 5–7 km on trails and be prepared for early-morning conditions.

Yes! Headlamps will be provided for participants.

Yes. The Vancouver event is capped at 40 runners, so we recommend registering early.

Absolutely. Stick around after the run for food and warm drinks.

Select Vancouver when joining the RunToPlay challenge. Complete your sunrise runs before 8:00 AM and work through the available missions to earn rewards.

TORONTO — DUSK

Toronto is all about Dusk. Join Altra and RunAsYouAre for an evening road-running experience celebrating those who lace up after the city slows down.

Saturday, November 14, 2026. The run starts at 5:00 PM.

A community road run featuring the Altra Experience Flow 3 GTX.

This is a community running experience. Come ready to run and enjoy the Blue Hour with fellow runners.

Select Toronto when joining the RunToPlay challenge. Complete your evening runs after 5:30 PM and work through the available missions to earn rewards.

Absolutely! The Toronto Dusk challenge is open to everyone, wherever you're running.

RUNTOPLAY & STRAVA

RunToPlay is a gamified running platform that turns your everyday runs into missions and challenges. Connect your Strava account, complete activities and unlock rewards.

Yes. You'll need to connect your Strava account to RunToPlay so your running activities can be tracked and verified.

Runs must be completed during the November 7–14 challenge period to qualify for the Blue Hour missions.

Once your Strava account is connected, eligible activities will sync with RunToPlay. You can check your progress directly on the Blue Hour challenge page.

Absolutely! There are six missions available throughout Blue Hour. Complete as many as you can to maximize your opportunities to earn rewards.

Altra Blue Hour

November 7–14, 2026 · Community runs November 14

Choose your city

Experience the Event

Saturday, November 14, 2026 · Vancouver at 6:30 AM PT · Toronto at 5:00 PM EST

Choose your city

Dawn / Vancouver

Altra Blue Hour: Vancouver Dawn Trail Run

November 14, 2026 · 6:30 AM PT · 5–7 km
Stanley Park Trail - Prospect Point (opens in Google Maps) · 40 participants

The city is still sleeping. The trails are calling.

Experience the trails in the Altra Experience Wild 3+ GTX, connect with Vancouver's running community and embrace the quiet beauty of an early-morning adventure.

Headlamps will be provided, and we'll wrap things up with food, warm drinks and good company.

Come ready to explore, connect and stay out there.

Your ticket includes: Guided 5–7 km trail run, headlamps, food, warm drinks, and support for YWCA BC. Tickets are non-refundable.

The Blue Hour Challenge

Select Vancouver or Toronto. Log any run that begins before 8:00 AM or after 5:30 PM. Ranking is Dawn against Dusk.

New to — Get Started With These Steps:

1Log InUse your RunAsYouAre account.

2Connect StravaSo Blue Hour runs can sync.

3Choose Your CityVancouver at Dawn or Toronto at Dusk.

4Complete MissionsSix ways to stay out there.

Loading…

Six Ways to Enter the Blue Hour

Run at dawn or dusk, explore the trail or road, and join your city’s community run. Complete missions to earn rewards.

Your progress: November 7 – 14, 2026

0/6 Missions Completed

6 missions to go · 0% complete

Live

Mission 01

Enter the Blue Hour

Join + Sync Strava

Welcome to Blue Hour. Log in, connect Strava, choose your city, and tap Join the challenge on the campaign page.

RewardAltra x RunAsYouAre Headlamp Raffle

Coming soon

Mission 02

Before the City Wakes

Complete a sunrise run

Get out before the day starts. Vancouver-focused, and open to everyone.

RewardRunAsYouAre Membership Raffle

Coming soon

Mission 03

After the City Slows

Complete a sunset run

Wait for the light to change. Toronto-focused, and open to everyone.

RewardRunAsYouAre Membership Raffle

Upcoming

Mission 04

Find the Trail

Log a trail run

Leave the pavement behind. Tied to an Altra trail shoe.

Reward$50 Off Altra Trail Shoes

Upcoming

Mission 05

Own the Road

Run 5K on pavement

Find your rhythm and put some miles into the road shoe.

Reward$50 Off Altra Road Shoes

Upcoming

Mission 06

Chase the Light

Blue Hour community run

Join the official Altra x RunToPlay Blue Hour run in your city.

RewardAltra Shoe Raffle

Frequently Asked Questions

GENERAL QUESTIONS

The RunToPlay challenge runs from November 7–14, 2026.

Connect your Strava account.

Choose your city: Vancouver (Dawn) or Toronto (Dusk).

Join the Blue Hour Challenge.

Complete missions, log your runs and earn rewards!

Not at all! Anyone can participate from anywhere. The sunrise missions are Vancouver-focused, while the sunset missions are Toronto-focused.

Dawn runs must begin before 8:00 AM, while Dusk runs must begin after 5:30 PM. Make sure your Strava account is connected so your activities can sync with RunToPlay.

No. You can participate in the online challenge from anywhere. The in-person community runs are an additional opportunity to experience Blue Hour together.

Complete missions throughout the challenge to unlock opportunities to win:

Altra x RunAsYouAre headlamp

RunAsYouAre membership

$50 Altra footwear rewards

Altra footwear raffle

Check individual missions for specific reward details and eligibility.

The in-person community runs require a $10 CAD ticket. See your city's event registration page for details.

VANCOUVER — DAWN

Vancouver is all about Dawn. Join Altra and RunAsYouAre for an early-morning trail experience celebrating the runners who get out before the rest of the city wakes up.

Saturday, November 14, 2026. The run starts at 6:30 AM.

A guided 5–7 km trail run featuring the Altra Experience Wild 3+ GTX.

The event is designed as a community trail experience. You should be comfortable running 5–7 km on trails and be prepared for early-morning conditions.

Yes! Headlamps will be provided for participants.

Yes. The Vancouver event is capped at 40 runners, so we recommend registering early.

Absolutely. Stick around after the run for food and warm drinks.

Select Vancouver when joining the RunToPlay challenge. Complete your sunrise runs before 8:00 AM and work through the available missions to earn rewards.

TORONTO — DUSK

Toronto is all about Dusk. Join Altra and RunAsYouAre for an evening road-running experience celebrating those who lace up after the city slows down.

Saturday, November 14, 2026. The run starts at 5:00 PM.

A community road run featuring the Altra Experience Flow 3 GTX.

This is a community running experience. Come ready to run and enjoy the Blue Hour with fellow runners.

Select Toronto when joining the RunToPlay challenge. Complete your evening runs after 5:30 PM and work through the available missions to earn rewards.

Absolutely! The Toronto Dusk challenge is open to everyone, wherever you're running.

RUNTOPLAY & STRAVA

RunToPlay is a gamified running platform that turns your everyday runs into missions and challenges. Connect your Strava account, complete activities and unlock rewards.

Yes. You'll need to connect your Strava account to RunToPlay so your running activities can be tracked and verified.

Runs must be completed during the November 7–14 challenge period to qualify for the Blue Hour missions.

Once your Strava account is connected, eligible activities will sync with RunToPlay. You can check your progress directly on the Blue Hour challenge page.

Absolutely! There are six missions available throughout Blue Hour. Complete as many as you can to maximize your opportunities to earn rewards.