Preview
Mission 01
Start at The Annex
Kick off the weekend with the community run, try the Nike demo fleet, and make a night of it at The Annex.
Toronto, We're On Our Way
It's More Than the Run.
RunAsYouAre. began in 2015 in the Kitsilano neighbourhood of Vancouver, rooted in the simple belief that running is for everyone. For over a decade, we've put that belief into practice through charitable fundraising, events, and partnerships that support the running community and help move running forward.
Over the years, we've worked with local businesses and global brands to bring unique and experiential running experiences to the community. For the last three years, that has included bringing a fresh new flavour to race week in Vancouver alongside Nike. With our first Toronto store opening in spring 2027, we thought, what better way to kick things off than to bring that same energy to race week here, with Nike joining us to support the running community and bring people together.
From October 15–17, we'll be hanging out and getting to know everyone with a kick-off evening at The Annex, plenty of group runs at Sonndr Cafe, footwear demos, fundraising, and good food from local partners. All alongside anyone who'd like to lace up with us.
Our first step toward opening a location in Toronto's Ossington neighbourhood, 11 years on. Starting the best way we know how: out running with the community.
October 15 - 17
In Partnership With
OUR FRIENDS.
Run the Weekend Like a Game
Accept the Mission.
turns the Toronto weekend into a series of playful challenges. Pick a mission, show up, and make every run count.
Live missions are temporarily unavailable. Please check back shortly.
New to 
— Get Started With These Steps:
1Log InSign in so RunToPlay can track your progress.
2Connect StravaLink Strava with activity access so eligible runs sync automatically.
3RegisterGet your ticket for The Annex kickoff and register for a Saturday shakeout run.
4Complete MissionsFinish each mission before marathon week ends.
Your Progress
0/4 Missions Completed
Complete 4 of 4 to unlock The Raccoon · 4 to go
Preview
Mission 02
Find Your Shakeout
Choose a host club, loosen up from Sonndr Cafe, and meet runners from across the city before race day.
Preview
Mission 03
Run the Six
Make race day your own, from the first kilometre to the finish-line feeling you came to Toronto for.
Preview
Mission 04
Show Up for the City
Marathon weekend belongs to the whole community. Bring the energy, support a runner, and share the streets.
Meet The Artist
Lynol Lui.
Lynol Lui is an artist who never stopped creating. A runner who did not grow up running. A designer who sees more than what is in front of him.
Born in Alberta, studied in London, and ultimately molded by his experiences in Vancouver, Lynol is a runner, run specialist, designer, artist, and photographer. With a passion that lies in both the creative industry and in running, Lynol's inspiration is drawn from his surroundings and interactions with others.
“Running is a lifestyle for me, and the community definitely brings me inspiration and vibes. There is gratification in both creating something visual and the feeling of running, but the process is separate. I think that's important and gives me balance.”
“It's rare for someone to be able to work where their passions lie, let alone have two of them line up. So I feel fortunate to be able to.”
Collection Coming SoonComing Spring 2027
Our New Neighbourhood.
We're heading to Toronto's Ossington neighbourhood. This first look marks the area we'll call home while keeping the exact storefront location under wraps for now…all the exciting details coming soon.
Before You Go
Frequently Asked Questions.
Registration links, host-club details, and final operational notes will be added as soon as they are confirmed.
Shakeout Day is a relaxed pre-race gathering at Sonndr Cafe with hosted runs scheduled throughout the morning. It is designed to help runners move, meet the community, and get ready for race day.
Yes. The Annex kickoff requires a $10 CAD ticket, limited to one ticket per account. Registration will also be required for each hosted shakeout run. Both Thursday and Saturday require registration as you will need to sign our event waiver.
The ticket is $10, with 100% of proceeds going to Kickback Foundation, a community-led Toronto nonprofit using sneakers to open sport, art, and education opportunities for neighbourhood youth.
Yes. Both events are open to runners of every experience level and pace.
Yes, please join as many as you like.
Paces and distances will vary by host club. Each option will be published with its own details.
Bag-check is available, however, RunAsYouAre and its event partners are not responsible for the safety of your own gear or if it is lost or stolen. Please plan to travel light.
Bring comfortable running gear and anything you normally need for a short, easy run.
Children are welcome but please leave dogs at home to ensure safety of all in attendance.
