Live Now
Mission 01
Go for a Run
Go for a run. Any distance. Any pace.
About Campaign
Salomon In Bloom and the florist story
About Campaign
Salomon In Bloom and the florist story
RunToPlay
Sept 16th - 24th
Missions, progress, and rewards
RunToPlaySept 16th - 24th
Missions, progress, and rewards
Explore Product
Discover Salomon Gravel footwear
Explore Product
Discover Salomon Gravel footwear
Fernanda Interview
A conversation with Fernanda Navarro
Fernanda Interview
A conversation with Fernanda Navarro
Event Registration
Sept 23rd, 6–9 PM
Join the community gravel experience
Event RegistrationSept 23rd, 6–9 PM
Join the community gravel experience
Salomon In Bloom
Salomon In Bloom celebrates the things that make us more than runners. Fernanda is a runner and florist. Someone else is a runner and dad. A runner and designer. A runner and chef. A runner and student. A runner and dog mom. Every person adds their own “and” to the campaign and every and becomes another flower in the digital bouquet.
The RunToPlay Challenge
Complete these three steps to join the community bouquet and unlock exclusive rewards. Challenge runs from Sept 16th to 24th
New to 
— Get Started With These Steps:
1Connect StravaLink Strava to RunToPlay so activities can sync.
2Go for a RunAny distance. Any pace. Log it through Strava.
3What's Your AND?Share what makes you, you.
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The RunToPlay Challenge
Salomon In Bloom
Salomon In Bloom celebrates the things that make us more than runners. Live from Sept 16th - 24th.
Your Progress
0/3 Missions Completed
Log in to track your mission progress automatically.
Live Now
Mission 02
What's Your AND?
Tell us what makes you, you.
I'm a runner AND ______.
A runner AND designer.
A runner AND chef.
A runner AND student.
A runner AND dog mom.
Every person adds their own “AND” to the campaign.
And every AND becomes another flower in the digital bouquet.
Rewards
Complete the Salomon In Bloom Challenge to unlock exclusive prizes.
Salomon Bandana
Complete Go for a Run to enter the raffle for a Salomon bandana (5 winners, 1× entry).
Locked
$50 Off Salomon Footwear
Complete What's Your AND? to instantly receive a unique code for $50 off Salomon Footwear on a purchase of $100 or more.
Locked
RunAsYouAre Membership Raffle
Complete Go for a Run to enter the RunAsYouAre membership raffle (1× entry). Existing members will get an extended membership year.
Locked
Pair of Salomon Shoes Raffle
Complete What's Your AND? to enter the raffle for a pair of Salomon shoes (1× entry).
LockedA Flower That Keeps Your Words
Share your AND to plant a petal. Click a petal to read the community bouquet.
Discover Salomon Gravel
Meet Salomon Gravel, the gear built for runners who refuse to be boxed in. Gravel running lives in the sweet spot between road and trail - one of the most fun places to be.
Footwear
Vest & Hydration
Apparel/Accessories
Introducing Fernanda
A conversation about running, creativity and what happens when the two meet.
Fernanda Navarro is a full-time floral designer and the founder of Studio Vizcaino 361. Running through Vancouver has become part of her creative process. While outside, she notices gardens, grasses and changing colours that later find their way into what she creates.
Now she's growing her studio while training for her first marathon in honour of her aunt. We spoke with Fernanda about going from chasing an Olympic dream in the pool to finding her own reasons to run, building a studio of her own and how taking the scenic route connects it all.
Lookbook
In-store Installation featuring Fernanda's flowers will be available from September 16 - October 15.
Event Registration
Join us for a casual run on September 23rd.
Salomon In Bloom Event
Salomon In Bloom celebrates the things that make us more than runners.
Join Salomon and RunAsYouAre for an evening of gravel running, community, and creativity. We'll head out for a casual run through Vancouver's roads, paths, and gravel, with the opportunity to test Salomon's latest GRVL footwear along the way.
After the run, stick around for drinks, snacks, and good conversation as we celebrate the many things that make up who we are beyond running.
Because we're not just runners.
Frequently Asked Questions
Everything you need to know about the In Bloom campaign
Not at all. This is a casual community run designed for all experience levels. Whether you're brand new to gravel or regularly looking for the road less travelled, you're welcome.
The run will be a casual community run with a manageable distance and pace. Exact route and distance details will be shared closer to the event.
Yes! Salomon footwear demos will be available at the event, giving you the chance to try Salomon's GRVL collection while you run.
No. You can bring your own shoes, or try a pair of Salomon GRVL demo shoes during the run. Demo availability is subject to size and quantity.
Runner AND… is about celebrating everything that makes us who we are beyond running.
Maybe you're a runner AND a florist. A runner AND a designer. A runner AND a parent. A runner AND a chef.
During the Salomon In Bloom campaign, we're inviting the community to share their own AND and become part of the collective story.
No. The RunToPlay challenge is open to everyone and can be completed separately from the event. Event registration is separate and spots are limited.
The Salomon In Bloom RunToPlay challenge includes two primary missions:
Mission 01: Go for a Run
Go for a run of any distance and any pace, with your activity tracked through Strava. Unlocks the Salomon bandana and membership raffles.
Mission 02: What's Your AND?
Complete the sentence: “I'm a runner AND ______.” Unlocks a $50 off Salomon coupon and the Salomon shoes raffle.
Create or log into your RunToPlay account, connect your Strava account, and complete the missions. Your eligible run will automatically sync through Strava.
Come ready to run. We recommend bringing:
Running shoes
Comfortable running clothes
Water
Your phone if you're participating in the RunToPlay challenge
We'll wrap up with drinks, snacks, and time to hang out with the community. Stick around, meet some new people, and tell us what your AND is.
Yes. The Salomon In Bloom community event is free to attend, but registration is required and spots are limited.
The event will run rain or shine unless conditions become unsafe. Any changes will be communicated to registered participants.
The event will take place in Vancouver. Exact meeting and route details will be provided with your registration.
